Boston Mills Ski Resort
Taking the brand up a lift
Situation
Project Details
As an avid skier, it’s frustrating to see a resort with outdated branding. I stepped in to revitalize their identity, aiming to spark inspiration for a fresh rebrand as a passion project.
Client
Boston Mills Ski Resort
My Role
Brand Designer
Date
April 2024
Task
Plan of Attack
The plan involves researching Boston Mills’ unique qualities and its confusion with affiliated resorts. A fresh rebrand was needed to set the resort apart, with clear visuals and marketing strategies to enhance visibility. This will improve the guest experience and attract new visitors.
Expore
Attack
Refine
Finalize
Action
Elevating the Guest Experience
The brand strategy focuses on creating a youthful, relaxed, and distinctive identity that reflects Boston Mills’ Midwest charm while setting it apart from its sister resorts. By crafting clear visuals and memorable experiences, the rebrand aims to attract new skiers and enhance guest engagement.
Results
Boosting Visibility and Elevating Guest Appeal
The rebrand successfully created a fresh, distinctive identity that set Boston Mills apart from its affiliated resorts. As a result, guest navigation improved, and the resort gained increased visibility and appeal to new skiers.What are the next steps?How to market the rebrand?
